About New & Now Fragrance & Body Care at Bath & Body Works

Check out what’s new at Bath & Body Works! Right here is exactly where you want to be to find out about our latest drops and trend-worthy favorites. Whether you’re looking for a fun new way to treat yourself or the gift that says it all, our new arrivals are the perfect place to start.

At Bath & Body Works, new perfume is about more than just the scent. It’s about the experience. It’s easy to get lost in the daily grind, but our fragrances are here to bring you back to your senses. Our growing laundry collection is here to help you reimagine this seemingly endless chore and turn it into a continuous moment of joy. Our reformulated body care is here to get you back to the feeling of totally loving yourself and your self-care products just as much as they love you. Our Wellness products are here to bring those deluxe spa vibes straight to you—because what’s more relaxing than having an afternoon reset right in the comfort of your own home? And when the holidays come around and you’re on the hunt for that new perfect scent, we’ve got a selection of seasonal gifts so big that Santa, the Easter bunny and even Cupid get jealous. Each gift of fragrance will be enough to take you and your giftees on a sensational journey magical enough to make you believe again.

We certainly can’t forget about The Men’s Shop where it’s all about your routine, your way. When it comes to building your routine at Bath & Body Works, new fragrance is the name of the game. Skin and hair care are key, of course. But once you top it all off with your signature scent and smell as good as you look, you’ll feel brand new.